A T-Mobile advert, which is promoting the new MyTouch3g has inadvertently boosted sales to a popular, but year old iPhone app.
Israeli iPhone developers ApParty we’re major beneficiaries, seeing takings spike completely out of the blue. The increase was later linked to the T-Mobile ad, which features several ‘celebrities” playing around with various apps on the phone. When it’s passed to comedian Dana Carvey, he writes “call me” with a steam like app.
The app originally took off upon release in December 2008, with over 200,000 copies sold. Overtime sales leveled out to around 250, until a few weeks ago they sales quadrupled (x4). Evidently, the ad stuck a chord with iPhone and touch users, who seemingly jumped on the app store to download a similar app. The exact reason may be purely a sort “yeah, we already have that” move, or perhaps users totally forgot about steamy apps in the first place.
Here’s the video that sparked it all:
1 comments:
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