Nokia plans to launch MOBILE BANKING.

HELSINKI (AFP) - Nokia, the world's leading mobile phone maker, will launch a service enabling people to make financial transactions with their cell phones, the Finnish telecoms giant said Wednesday. The "Nokia Money" service will make it possible "to send money to another person just by using the person's mobile phone number, as well as to pay merchants for goods and services, pay their utility bills, or recharge their pre-paid SIM cards," the company said in a statement. The service, available 24 hours a day, will be rolled out from early 2010. Nokia said it was building up a large network of Nokia Money agents where consumers can deposit money or withdraw cash from their mobile accounts. "We believe mobile financial services offer a market opportunity with long term growth potential," Nokia's chief development officer, Mary McDowell, said in the statement. "In many countries, mobile phone ownership significantly exceeds bank account usage," she said noting that there are more than four billion mobile phone users worldwide compared to 1.6 billion bank accounts. Nokia is the world's biggest manufacturer of mobile phones with a 38 percent market share. It is racing to diversify its operations as its rivals Apple and Research in Motion experience raging successes with their respective "smartphones", the iPhone and the Blackberry.